Superfeet Improves Contract Visibility and Control with Contracts 365 and Microsoft 365

Superfeet Contract Management: Key Facts

• Industry: Consumer Goods & Manufacturing
• Platform: Contracts 365
• Technology Stack: Microsoft 365, SharePoint, and Dynamics 365
• Global Reach: Operations in 34+ countries
• Contract Types Managed: Supplier, retail, manufacturing, technology, marketing, and vendor agreements
• Key Benefit: Find contracts and documents in seconds
• Strategic Focus: Data control, visibility, scalability, and AI readiness
• Primary Outcomes: Faster contract search, centralized records, seamless Microsoft integration, and improved contract governance

Key Results

• Centralized contract records and related documents within Microsoft 365
• Improved contract search and retrieval capabilities
• Eliminated reliance on disconnected spreadsheets, email, and file repositories
• Maintained ownership and control of contract data
• Leveraged existing Microsoft infrastructure and internal expertise
• Established a foundation for Dynamics 365 integration and AI-powered contract management
• Improved visibility into contract versions, obligations, and renewals
  
  By centralizing contracts within Microsoft 365, Superfeet improved contract visibility, reduced search time, strengthened governance, and established a foundation for future AI-powered contract management. 
  
  

Customer Quote: What Superfeet Says About Contracts 365

"The idea that, 'You'll be able to find anything in 30 seconds,' that spoke volumes. Before Contracts 365, we couldn't find anything in 30 minutes, let alone 30 seconds!"

Michael Lindeman
VP of Information Technology
Superfeet

Supporting Quote

"Contracts 365 hit the right notes, right out of the gate, especially when it came to our IT infrastructure. We didn’t need to contemplate a new platform or additional silos of information as they fit directly in with our Microsoft stack.” 

Michael Lindeman

About Superfeet: Global Leader in Foot Support and Performance Products

Founded in 1977 as the Sports Medicine Division of Northwest Podiatric Laboratory, Superfeet manufactures over-the-counter orthotics designed to improve comfort, support, and performance. Today, Superfeet serves customers in more than 34 countries worldwide and helps millions of people move more comfortably through innovative footwear technology.

Business Challenge

After nearly 50 years in business, Superfeet has grown from its Pacific Northwest roots to serve customers in more than 34 countries worldwide. As a global manufacturer and retailer, the company handles hundreds of contracts every year. And its contract management needs run the gamut—from supplier and retail agreements to manufacturing and technology contracts to marketing and vendor agreements. The list goes on.

In its earlier years, Superfeet managed contracts the way many growing companies do: email, Excel sheets, SharePoint, and all the Microsoft tools in its Office Suite. But, over time, the process of managing so many disparate systems became burdensome. What were the final terms? Where were the latest versions? What contracts were coming due? 

Michael Lindeman, VP of Information Technology at Superfeet, recalled, “We just realized, ‘We can’t keep running down this path. We have to do this better.'" So, when the topic of identifying a Contract Lifecycle Management solution surfaced at Superfeet’s Executive Leadership Team meeting, there was immediate consensus. One of Superfeet’s executives recommended Contracts 365 to the group and it quickly rose to the top of the list of vendors they evaluated. 

Why Superfeet Chose Contracts 365

"Contracts 365 hit the right notes, right out of the gate, especially when it came to our IT infrastructure," said Lindeman.

Unlike many contract management solutions that require organizations to move data into external platforms, Contracts 365 allowed Superfeet to leverage its existing Microsoft cloud investment.

Key Selection Criteria

• Microsoft 365 integration
• Data ownership and control
• Security and compliance
• Document management capabilities
• Ease of administration
• Long-term scalability

"Being able to hold onto our own data—the security, compliance, and control of our data—that was a big factor," Lindeman explained.

The ability to manage contracts and documents directly within Superfeet's Microsoft ecosystem also differentiated Contracts 365 from competing solutions.

Results: Faster Access to Contracts and Greater Organizational Control

One of the most compelling aspects of Contracts 365 for Superfeet was its focus on document accessibility and search.

Contracts 365 is built around a core user experience principle known as The 30-Second Imperative, which emphasizes enabling users to complete most contract-related tasks in 30 seconds or less.

For Superfeet, that capability represented a dramatic improvement.

"Before Contracts 365, we couldn't find anything in 30 minutes, let alone 30 seconds."

With contracts centralized and organized inside Microsoft 365, employees can quickly locate documents, identify current versions, and access critical contract information without searching through multiple repositories.

"Having everything organized and lined up within an ecosystem we're familiar with, and having the skillset in house to support Contracts 365, that's a big bonus," Lindeman explained.

Future Plans: Dynamics 365 Integration and AI-Powered Contract Management

Superfeet also viewed Contracts 365 as a platform capable of evolving alongside its future business requirements.

The company already utilizes Microsoft Dynamics 365 Sales and sees significant future value in integrating CRM and contract lifecycle management processes.

"We use Dynamics 365 for Sales, so the Contracts 365 for Dynamics 365 integration will be great for us down the road," said Lindeman.

Superfeet is also evaluating Contracts 365 AI capabilities, including:

• AI Metadata Extraction
• AI Contract Analysis
• AI Negotiation Assistance
• Automated Contract Intelligence

These capabilities will help Superfeet continue improving contract efficiency while leveraging emerging Microsoft and AI technologies.

Lindeman is excited to see his company getting off on the right foot. “One of the things you look for in a vendor is not just what you have today, but what’s coming tomorrow. Where are you planning to go in the space?”  he said. “I think Contracts 365 has done a great job in terms of showing a vision, showing direction—being able to show that there’s this whole other world, a new way of doing things, and inviting us to think differently about how we approach challenges. They helped us check the boxes we needed to check while also starting to develop a vision about tomorrow.”

Why Contract Lifecycle Management Matters for Consumer Goods Manufacturers

Manufacturers and consumer product companies manage a wide range of agreements across supply chain operations, retail channels, technology providers, distributors, and strategic partners.

Without centralized contract lifecycle management software, organizations often struggle with:

• Contract visibility
• Version control
• Renewal management
• Compliance oversight
• Document retrieval
• Reporting and governance

Contracts 365 helps manufacturers centralize contracts, improve searchability, maintain control of sensitive data, and leverage existing Microsoft 365 investments.

Frequently Asked Questions About Superfeet and Contract Management

Why did Superfeet choose Contracts 365?

Superfeet selected Contracts 365 because it integrated directly with Microsoft 365, allowed the company to maintain control of its contract data, and provided stronger document management and search capabilities than alternative solutions.

How does Contracts 365 help users find contracts faster?

Contracts 365 centralizes contract records and provides robust search functionality, enabling users to locate contracts, documents, and metadata in seconds.

Why was Microsoft 365 integration important to Superfeet?

Microsoft integration allowed Superfeet to leverage existing infrastructure, avoid creating additional information silos, and maintain security and compliance within its own environment.

What types of contracts does Superfeet manage?

Superfeet manages supplier agreements, retail contracts, manufacturing agreements, technology contracts, marketing agreements, and vendor contracts.

Does Contracts 365 support Dynamics 365?

Yes. Contracts 365 integrates with Microsoft Dynamics 365, enabling organizations to connect CRM and contract lifecycle management processes.

How is Superfeet preparing for AI-powered contract management?

Superfeet is exploring Contracts 365 AI capabilities, including metadata extraction, contract intelligence, and AI-assisted negotiation tools.

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